User-generated content (UGC) is one of the most important trends in digital marketing today. According to recent studies, UGC now accounts for more than 60% of all content consumed online. This is no surprise because UGC is authentic, interesting, and relevant to users. As brands continue to struggle with creating engaging content themselves, they are increasingly turning to user-generated content to connect with their customers.
This URL audit is very important for crawl-path optimization. In other words, indexing the right URLs on your website will help Google and the other search engines crawl the pages you want them to display in SERPs, as opposed to pages that only make your website look outdated, spammy, or plain and simply low-quality.
Why is organic web traffic so vital to any digital marketing campaign? Check out these stats:
Ninety-three percent of website traffic comes from search engines.
Google processes about 63,000 search queries per second.
Forty-six percent of Google searches are related to local queries.
Google analyzes over 200 factors before delivering what it thinks are the best results for you.
About 27% of users use Google voice for searches.
You’re serious about this business venture, so a rinky-dink, DIY website won’t cut it. This time around, you’re doing it right and enlisting professionals. But
Making the right decision on what platform to choose will help take your business where you want it to go. To make this decision easier,
Tracking conversions in platforms like Shopify can be easy however Shopify does restrict custom code on all pages you are unable to accurately track transactions and revenue using implementation tools like Google Tag Manager. The best way to configure google analytics with Shopify is by installing tag directly through Shopify.
What’s the big deal for iOS 14 advertising? The latest App Tracking Transparency (ATT) policy from Apple asks mobile users for permission when apps want to obtain user information from their device IDs. This means users must provide explicit approval before a company and app can communicate with the device ID, also known as IDFA.
Remote working has become increasingly popular in recent years, and the Covid pandemic has taken this form of work to a whole new level. No longer do you have to get up, get ready, commute to work and commute back at the end of the day