How To Provide Access To Facebook (Meta)

November 22, 2022
| AKWMS Content Team

Facebook business manager will have two different user interfaces. This first example will be using the traditional business manager interface. If you are using the new business suite please Click Here.

In order to run any facebook or Instagram As campaign AKWMS will need access to the facebook Page, Ad Account, Instagram Account, Pixel, Catalogs, and Domain Access.

Page

Navigate to business.facebook.com/settings once you are there click “Pages”
Select the desired page within the middle column
Select “Assign Partners” on the top of the right hand column

4. Within the popup option select “Business ID”

5. Enter AKWMS s Business ID : 100215228126634

6.Select “Full Control” at the bottom and “Next”

Ad Account

From the left hand column select “Ad accounts”
Choose your desired ad account from the middle column
Select “Assign Partners” from the top of the right column

4.Within the popup select “Business ID”

5.Enter AKWMS s business ID: 655588381421589.

6.Select “Full Control” at the bottom before clicking “Next”

Catalog

If you are selling products that require the use of a Facebook Product Catalog we will need access to the catalog in order to use it in our ads

From the left hand column under the “Data Sources” category, select “Catalogs”
Choose your desired catalog from the middle column
Select “Assign Partners” from the right hand column

4.Select “Business ID”

5.Enter AKWMS s Business ID: 100215228126634

6.Select “Full Control” before clicking next

Facebook Pixel

In order to track the performance of our ads we will need access to the facebook pixel, if you do not have a facebook pixel let your account manager know so that one can be created for you. (if created we will give full ownership of the pixel)

From the left column under the “Data Sources” category, select “Pixels”
Choose the desired pixel from the middle column
Click on “Assign Partners” in the top of the right column

4.Enter AKWMS s business ID: 100215228126634

5.Select “Full Control” at the bottom before clicking Next

Domain Access

Because of the new changes within the facebook ads platform we often require the implementation of a server side tracking setup. This allows us to accurately report success metrics to you. Read more about the changes here, and see why facebook recommends this configuration.

1.From the left hand column under the “Brand Safety” category select “Domains”

2.Choose your desired domain for the middle column

3.Select “Assign Partners” from the right hand column

4.Enter AKWMS s business ID: 100215228126634

5.Select the “Full Control” option at the bottom before clicking next

If at any point you have issues with this process please reach out to your account manager so that they can assist you.

Using Facebook Business Suite (Meta Business Suite)

If you are using the new user interface “Facebook Business Suite” you might notice that most of the guides are not easy to follow and it takes a lot of steps to get you to the normal settings pages. You can easily revert to the old Facebook Business Manager UI and skip the confusion by following these steps:

Navigate to business.facebook.com
Select the speech icon in the bottom left corner
Click the option “Switch to Business Manager”

If you would like to keep using the new “Facebook Business Suite” you can still navigate to the settings, and resume following steps within the normal guides. To do this:

Navigate to business.facebook.com
Select the gear icon in the lower left corner
Click on “More Business Settings”

Getting Pixel Code For An Established Pixel:

You cant, instead use the base code below and replace the highlighted area with the pixel id from the account.

Go to business.facebook.com and select “Events Manager” the left hand menu. Within Events Manager select the account from the drop down in the top right corner.

In the left hand menu choose “Data Sources” and copy the pixel id from the right side of the screen. (Double check that the pixel is for the site directly below)

Now that you have the pixel id you can use it to edit the base pixel code.

When pasting the pixel id do not add any spaces, and make sure you do not remove the single quotes in the first area.

<!– Facebook Pixel Code –>

!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?

n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;

n.push=n;n.loaded=!0;n.version=’2.0′;n.queue=[];t=b.createElement(e);t.async=!0;

t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,

document,’script’,’https://connect.facebook.net/en_US/fbevents.js’);

fbq(‘init’, ‘PLACE PIXEL ID HERE’);

fbq(‘track’, “PageView”);

</script>

src=”https://www.facebook.com/tr?id=PLACE PIXEL ID HERE&ev=PageView&noscript=1″

/></noscript>

<!– End Facebook Pixel Code –>