Most folks find new products and services through digital channels, so marketing your business online is imperative. To that end, every company should strive to land as close to the top of search engine result pages (SERPs) as possible for their keywords and location.
Part of digital promotions is determining how Google and other search engines see your website and online properties. In the past, algorithms only measured links and keywords. Today, they still do — but also factor in things like page speed SEO. That’s where tools like Google’s PageSpeed and Web Vitals stats, paired with reporting programs like Lighthouse, come in handy. All three website performance optimization services are free and feature robust reporting capabilities to help your site climb the ranks.
Why is organic web traffic so vital to any digital marketing campaign? Check out these stats:
Insights is part of Google’s PageSpeed suite.
PageSpeed Insights measures the loading speed of their websites. Google grades pages by using a numerical system, and the average scores fall between 50 and 89.
How is the score determined? Google considers various factors including:
Ideally, you want to score between 90 and 100. Receiving anything below 50 isn’t great, and you should immediately address whatever issues are making the site sluggish. Anything between 50 and 89 is considered average. But you don’t want to settle for the middle of the road when it comes to website page speed.
In addition to assessing a given web page’s speed, it also suggests ways to make the site go faster.
Bots still collect data on backlinks, markup structure, and content — but how the site operates is also a ranking factor.
Lighthouse is an automated, open-source web tool for improving your websites’ and apps’ performance and quality. When the program scans a page, it runs a bunch of tests and immediately generates a performance report.
Failing one or more tests provides valuable insight on how to change your site so it’s more appealing to Google’s search bots.
We field a lot of questions about digital marketing. Here are some of the most common ones related to website page speed.
Many services perform website speed tests, including Google’s free PageSpeed suite of tools. Since Google is the most-used search engine in the world with about 92% of the market share, it’s wise to use their apps.
People check the Internet from multiple devices, including phones, desktop computers, laptops, and tablets. Resultantly, your site must work on a variety of screen sizes. Which is most important? They all are, but if we were forced to choose one, mobile should be your top priority.
Are you interested in learning how PageSpeed tools can benefit your business? We’ve seen websites fly up the SERPs thanks to tweaks made due to PageSpeed, Lighthouse, and Web Vitals data.
Loading time is more critical than ever. It could mean the difference between landing on the first or fifth page. Get in touch with us today. The consultation is free. Let’s figure out how to get you where you want to be to grow your business.